The Simplest Content Strategy Ever: Ignore All the “Experts” — Just Write Stuff
Too many rules in a content strategy results in zero content, which is the worst content strategy of all. Ignore the rules. Do your thing. Here’s why.
How Cycle Shops Can Drive Unprecedented Traffic to Their Websites after COVID-19
UK cycle shops are in a unique position to drive unprecedented traffic to their websites, both during and after the…
How Should Web Designers Charge for Content Marketing?
Web designers have a tough time. Competition in the industry is brutal and cutthroat. Dirt-cheap prices abound as a result…
6 Ways Architects Can Use Ghostwriters in Their Marketing Strategy
Marketing as an architect or architectural firm is different from marketing any other business. Unlike traditional businesses, architects must have…
Content Marketing Suggestions for UK Independent Schools after COVID-19
Already back in 2018, Independent Education Today reported on the importance of UK Independent Schools needing to create a strong…
5 Ways to Improve Your Business Blogging Skills
I’ve seen too many business websites completely abandon their blogs. Keeping up a business blog is a mammoth task when…
What to Write about in Your Business Blog
Trying to figure out what to write about in your business blog can be a terribly disheartening task. You’ve been…
How Best to Write about Current Events in Your Business’s Blog
If your blog is small, trying to get on the bandwagon of some major current event might be a waste…
What Should Your UK Business Be Writing about in Its Blog?
The short answer: Anything. The middle answer: Anything related to your business which is relevant and useful to potential buyers…
What to Write about in Your UK Accountancy Firm’s Blog
I visited over 80 UK accountancy firms’ websites and checked out if they had a blog or news section, what…