Should You Write Non-Fiction Emotionally or Factually?
I hit a conundrum last week while writing for a regular client — it was taking me one-and-a-half times longer…
Paulo’s Ghostwriting Blog
Tips from a Literary Agent on How to Get Your Business Book Published
I had the pleasure of speaking with a rather humble and extremely informative literary agent this past week. I won’t…
How Does Ghostwriting a Business Book Work? (10 Steps)
I don’t know how other ghostwriters do it, but this is how I do it. This article only covers books…
A Funny Story about Ghostwriting Versus “Freelance Writing”
I just finished an exciting writing project for a new client who found me on LinkedIn. The type of work…
How Cycle Shops Can Drive Unprecedented Traffic to Their Websites after COVID-19
UK cycle shops are in a unique position to drive unprecedented traffic to their websites, both during and after the…
How Should Web Designers Charge for Content Marketing?
Web designers have a tough time. Competition in the industry is brutal and cutthroat. Dirt-cheap prices abound as a result…
6 Ways Architects Can Use Ghostwriters in Their Marketing Strategy
Marketing as an architect or architectural firm is different from marketing any other business. Unlike traditional businesses, architects must have…
Content Marketing Suggestions for UK Independent Schools after COVID-19
Already back in 2018, Independent Education Today reported on the importance of UK Independent Schools needing to create a strong…
5 Ways to Improve Your Business Blogging Skills
I’ve seen too many business websites completely abandon their blogs. Keeping up a business blog is a mammoth task when…
What to Write about in Your Business Blog
Trying to figure out what to write about in your business blog can be a terribly disheartening task. You’ve been…